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Emotional Intelligence
Theoretical and Cultural Perspectives
by Robert J. Emmerling, Vinod K. Shanwal, David R. Caruso, Manas K. Mandal, Gopa Bhardwaj, Urs Bernhard, Richard E. Boyatzis, Anita Howard, Manas K. Mandel
Hardcover, 247 Pages, Published 2012 by Nova Science Publishers, Inc.
ISBN-13: 978-1-60021-856-9, ISBN: 1-60021-856-3

"This book is designed to meet the growing need among researchers, graduate students, and professionals to look into the existing theoretical models as well as developing theories related to emotional intelligence. The primary aim of the book is to help readers get a view of current conceptualizations of emotional intelligence, while providing an opportunity to see how emotional intelligence has been interpreted and applied throughout th ..."

Bias in Human Behavior
(Perspectives on Cognitive Psychology)
by Tanusree Dutta, Manas K. Mandal, Sameer Kumar
Hardcover, 338 Pages, Published 2013 by Nova Science Pub Inc
ISBN-13: 978-1-62257-040-9, ISBN: 1-62257-040-5

"One of the major goals of side bias is to understand the relationship between the functioning of the brain and a persons behaviour. Often at times it becomes difficult or unethical to directly study the nervous system during a behaviour and therefore indirect methods are used instead. This book has many facets, many explanations, many techniques and many unanswered questions and scope for future research. This book intends to address ea ..."

Side Bias(1st Edition)
A Neuropsychological Perspective
by Manas K. Mandal, G. Tiwari
Digital, 350 Pages, Published 2000 by Springer
ISBN-13: 978-0-306-46884-1, ISBN: 0-306-46884-0

"`Rather than being an esoteric aspect of brain function, lateralization is a fundamental characteristic of the vertebrate brain essential to a broad range of neural and behavioral processes.' Professor Lesley J. Rogers, Chapter 1 of Side Bias: A Neuropsychological Perspective. This volume contains 14 chapters from a veritable `United Nations' of experts in the field of lateralization of function. They write comprehensive reviews, ..."

MANDAL_IN SEARCH OF THE RIGHT PERSONNEL
by Manas K. Mandal, Books Wagon
Paperback, Published 2017 by Macmillan Publications
ISBN-13: 978-0-230-63644-6, ISBN: 0-230-63644-6

SIDE BIAS
A NEUROPSYCHOLOGICAL PERSPECTIVE, MANAS K. MANDAL, M. BARBARA BULMAN-FLEMING, G. TIWARI
by G. Tiwari, Manas K. Mandal, Geetika Tiwari
Hardcover, 376 Pages, Published 2000 by Springer
ISBN-13: 978-0-7923-6660-7, ISBN: 0-7923-6660-3

Neuromarketing in India(1st Edition)
Understanding the Indian Consumer (Routledge Focus on Management and Society)
by Tanusree Dutta, Manas Kumar Mandal
Hardcover, 86 Pages, Published 2018 by Routledge
ISBN-13: 978-1-138-57667-4, ISBN: 1-138-57667-0

"How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move bey ..."

Routledge Focus on Management and Society Ser.
Neuromarketing in India : Understanding the Indian Consumer
by Tanusree Dutta, Manas Kumar Mandal
78 Pages, Published 2018 by Routledge
ISBN-13: 978-1-351-26934-6, ISBN: 1-351-26934-8

"Don't leave home without it. Marketing Letters, 12, 5–12. Renvoise, P., & Morin, C . (2007). Neuromarketing: Understanding the “Buy Button” in your customer's brain. Thomas Nelson Inc. Sanfey, A. G., Rilling, J. K., Aronson, J. A., Nystrom, L. E., ..."