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Books by Manas Kumar Mandal
  | | Neuromarketing in India(1st Edition) Understanding the Indian Consumer (Routledge Focus on Management and Society) by Tanusree Dutta, Manas Kumar Mandal Hardcover, 86 Pages, Published 2018 by Routledge ISBN-13: 978-1-138-57667-4, ISBN: 1-138-57667-0 "How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move bey ..." |
 | | Neuromarketing In India; Understanding the Indian Consumer by Tanusree Dutta & Manas Kumar Mandal Softcover ISBN-13: 978-0-367-43732-9, ISBN: 0-367-43732-5 |
 | | Routledge Focus on Management and Society Ser. Neuromarketing in India : Understanding the Indian Consumer by Tanusree Dutta, Manas Kumar Mandal 78 Pages, Published 2018 by Routledge ISBN-13: 978-1-351-26934-6, ISBN: 1-351-26934-8 "Don't leave home without it. Marketing Letters, 12, 5–12. Renvoise, P., & Morin, C . (2007). Neuromarketing: Understanding the “Buy Button” in your customer's brain. Thomas Nelson Inc. Sanfey, A. G., Rilling, J. K., Aronson, J. A., Nystrom, L. E., ..." |
 | | Bias in Human Behavior (Perspectives on Cognitive Psychology) by Tanusree Dutta, Manas K. Mandal, Sameer Kumar Hardcover, 338 Pages, Published 2013 by Nova Science Pub Inc ISBN-13: 978-1-62257-040-9, ISBN: 1-62257-040-5 |
 | | Consumer Happiness(1st ed. 2021) Multiple Perspectives (Studies in Rhythm Engineering) Paperback by Tanusree Dutta, Manas Kumar Mandal Paperback, 300 Pages, Published 2022 by Springer Verlag, Singapore, Singapore ISBN-13: 978-981-336-376-2, ISBN: 981-336-376-2 |
 | | Consumer Happiness Multiple Perspectives (Studies in Rhythm Engineering) by Manas Kumar Mandal, Tanusree Dutta Hardcover, 470 Pages, Published 2021 by Springer Nature Singapore Mai 2021 ISBN-13: 978-981-336-373-1, ISBN: 981-336-373-8 "This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness." |
 | | Proceedings of the First International Conference on Intelligent Computing and Communication(1st Edition) (Advances in Intelligent Systems and Computing) by Jyotsna Kumar Mandal, Suresh Chandra Satapathy, Manas Kumar Sanyal, Vikrant Bhateja Paperback, 707 Pages, Published 2016 by Springer ISBN-13: 978-981-10-2034-6, ISBN: 981-10-2034-5 |
 | | Handbook of Happiness Reflections and Praxis from Around the World [Hardcover ] by Saamdu Chetri Hardcover, 539 Pages, Published 2023 by Berlin Springer Nature Singapore Springer Aug 2023 ISBN-13: 978-981-9926-36-7, ISBN: 981-9926-36-X |
 | | Understanding Happiness An Explorative View by Chetri, Saamdu, Dutta, Tanusree, Mandal, Manas Kumar, Patnaik, Priyadarshi Hardcover, 480 Pages, Published 2023 by Springer ISBN-13: 978-981-9934-92-8, ISBN: 981-9934-92-3 |
 | | Handbook of Happiness Reflections and Praxis from Around the World by Saamdu Chetri, Tanusree Dutta, Manas Kumar Mandal, Priyadarshi Patnaik 523 Pages, Published 2023 by Springer Nature ISBN-13: 978-981-9926-37-4, ISBN: 981-9926-37-8 "Reflections and Praxis from Around the World Saamdu Chetri, Tanusree Dutta, Manas Kumar Mandal, Priyadarshi Patnaik. Nitya, J. (2013 ... (Te Papa Atawhai). Government of New Zealand. Royal Address Archive . ( 2009 , December ) . 168 S. Chetri." |
 | | Understanding Happiness An Explorative View by Saamdu Chetri, Tanusree Dutta, Manas Kumar Mandal, Priyadarshi Patnaik 468 Pages, Published 2023 by Springer Nature ISBN-13: 978-981-9934-93-5, ISBN: 981-9934-93-1 "... Jenia Mukherjee and Shreyashi Bhattacharya Check for updates Abstract Socio - ecological system research has explained ' resilience ' to be instru- mental in addressing complex and adaptive ecosystem networks , especially when the ..." |
 | | Consumer Happiness Multiple Perspectives by Tanusree Dutta, Manas Kumar Mandal 285 Pages, Published 2021 by Springer Nature ISBN-13: 978-981-336-374-8, ISBN: 981-336-374-6 "... Vivian, 23 F Felfernig, Alexander, 203 S Savadori, Lucia, 69 Simion, Violeta Elena, 231 Sur, Ratul, 101 G Gurgu, Elena, 231, 255 T Tran, Thi Ngoc Trang, 203 K Kazemekaityte, Austeja, 69 Krajnovic, Aleksandra, 127 V Van Swol, Lyn M., ..." |
 | | Emotion by Manas Kumar Mandal 180 Pages, Published 2006 by Affiliated East-West Press (Pvt.) Ltd. ISBN-13: 978-81-7671-042-8, ISBN: 81-7671-042-3 |
 | | Current Developments in Schizophrenia - by Manas Kumar Mandal, S. Haque Nizamie Hardcover, 444 Pages, Published 2004 by Allied Publishers (P) Ltd., New Delhi ISBN-13: 978-81-7764-605-4, ISBN: 81-7764-605-2 "Results from neuropsychological testing and EEG, compared between ECT re- sponders and nonresponders, appeared to suggest that benefits with ECT were associated with dampening of ... OFFICIAL GUIDELINES What do official guidelines have to say about the position of ECT in schizophrenia? The APA Task Force ..." |
 | | Information Systems Design and Intelligent Applications Proceedings of Second International Conference INDIA 2015, Volume 2 (Advances in Intelligent Systems and Computing) by J. K. Mandal, Manas Kumar Sanyal, Suresh Chandra Satapathy, Partha Pratim Sarkar, Anirban Mukhopadhyay Paperback, 877 Pages, Published 2015 by Springer ISBN-13: 978-81-322-2246-0, ISBN: 81-322-2246-6 |
 | | Information Systems Design and Intelligent Applications Proceedings of Second International Conference INDIA 2015, Volume 1 (Advances in Intelligent Systems and Computing) by J. K. Mandal, Suresh Chandra Satapathy, Manas Kumar Sanyal, Partha Pratim Sarkar, Anirban Mukhopadhyay Paperback, 889 Pages, Published 2015 by Springer ISBN-13: 978-81-322-2249-1, ISBN: 81-322-2249-0 |
 | | Understanding Suicide Terrorism(1st Edition) Psychosocial Dynamics by Updesh Kumar, Manas K. Mandal, Edsel Sajor, Harris Benson Hardcover, 300 Pages, Published 2014 by Sage Publications Pvt. Ltd ISBN-13: 978-93-5150-034-6, ISBN: 93-5150-034-9 |
 | | Countering Terrorism(1st Edition) Psychosocial Strategies by Updesh Kumar, Manas K. Mandal Hardcover, 472 Pages, Published 2014 by Sage Publications Pvt. Ltd ISBN-13: 978-81-321-0959-4, ISBN: 81-321-0959-7 |
 | | Suicidal Behaviour(1st Edition) Assessment of People-At-Risk by Updesh Kumar , Manas K. Mandal Hardcover, 392 Pages, Published 2010 by Sage Publications Pvt. Ltd ISBN-13: 978-81-321-0299-1, ISBN: 81-321-0299-1 |
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Manas Kumar Mandal
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