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Books by Tanusree Dutta
  | | Neuromarketing in India(1st Edition) Understanding the Indian Consumer (Routledge Focus on Management and Society) by Tanusree Dutta, Manas Kumar Mandal Hardcover, 86 Pages, Published 2018 by Routledge ISBN-13: 978-1-138-57667-4, ISBN: 1-138-57667-0 "How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move bey ..." |
 | | Bias in Human Behavior (Perspectives on Cognitive Psychology) by Tanusree Dutta, Manas K. Mandal, Sameer Kumar Hardcover, 338 Pages, Published 2013 by Nova Science Pub Inc ISBN-13: 978-1-62257-040-9, ISBN: 1-62257-040-5 "One of the major goals of side bias is to understand the relationship between the functioning of the brain and a persons behaviour. Often at times it becomes difficult or unethical to directly study the nervous system during a behaviour and therefore indirect methods are used instead. This book has many facets, many explanations, many techniques and many unanswered questions and scope for future research. This book intends to address ea ..." |
 | | Routledge Focus on Management and Society Ser. Neuromarketing in India : Understanding the Indian Consumer by Tanusree Dutta, Manas Kumar Mandal 78 Pages, Published 2018 by Routledge ISBN-13: 978-1-351-26934-6, ISBN: 1-351-26934-8 "Don't leave home without it. Marketing Letters, 12, 5–12. Renvoise, P., & Morin, C . (2007). Neuromarketing: Understanding the “Buy Button” in your customer's brain. Thomas Nelson Inc. Sanfey, A. G., Rilling, J. K., Aronson, J. A., Nystrom, L. E., ..." |
 | | Neuromarketing In India; Understanding the Indian Consumer by Tanusree Dutta & Manas Kumar Mandal Softcover ISBN-13: 978-0-367-43732-9, ISBN: 0-367-43732-5 |
 | | Bias in Human Behavior by Tanusree Dutta 350 Pages, Published 2012 by Nova Science Publishers ISBN-13: 978-1-62257-108-6, ISBN: 1-62257-108-8 |
 | | Consumer Happiness(1st ed. 2021) Multiple Perspectives (Studies in Rhythm Engineering) Paperback by Tanusree Dutta, Manas Kumar Mandal Paperback, 300 Pages, Published 2022 by Springer Verlag, Singapore, Singapore ISBN-13: 978-981-336-376-2, ISBN: 981-336-376-2 |
 | | Emotion, Cognition and Silent Communication Unsolved Mysteries by Tanusree Dutta, Anirban Bandyopadhyay 416 Pages, Published 2024 by Springer ISBN-13: 978-981-9993-33-8, ISBN: 981-9993-33-4 "This book makes an attempt to address these issues through various aspects of inner-conscious engineering. This book provides an answer to the readers about scientific perspective on learning." |
 | | Consumer Happiness Multiple Perspectives (Studies in Rhythm Engineering) by Manas Kumar Mandal, Tanusree Dutta Hardcover, 470 Pages, Published 2021 by Springer Nature Singapore Mai 2021 ISBN-13: 978-981-336-373-1, ISBN: 981-336-373-8 "This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness." |
 | | Understanding Happiness An Explorative View by Saamdu Chetri, Tanusree Dutta, Manas Kumar Mandal, Priyadarshi Patnaik 468 Pages, Published 2023 by Springer Nature ISBN-13: 978-981-9934-93-5, ISBN: 981-9934-93-1 "... Jenia Mukherjee and Shreyashi Bhattacharya Check for updates Abstract Socio - ecological system research has explained ' resilience ' to be instru- mental in addressing complex and adaptive ecosystem networks , especially when the ..." |
 | | Handbook of Happiness Reflections and Praxis from Around the World by Saamdu Chetri, Tanusree Dutta, Manas Kumar Mandal, Priyadarshi Patnaik 523 Pages, Published 2023 by Springer Nature ISBN-13: 978-981-9926-37-4, ISBN: 981-9926-37-8 "Reflections and Praxis from Around the World Saamdu Chetri, Tanusree Dutta, Manas Kumar Mandal, Priyadarshi Patnaik. Nitya, J. (2013 ... (Te Papa Atawhai). Government of New Zealand. Royal Address Archive . ( 2009 , December ) . 168 S. Chetri." |
 | | Consumer Happiness Multiple Perspectives by Tanusree Dutta, Manas Kumar Mandal 285 Pages, Published 2021 by Springer Nature ISBN-13: 978-981-336-374-8, ISBN: 981-336-374-6 "... Vivian, 23 F Felfernig, Alexander, 203 S Savadori, Lucia, 69 Simion, Violeta Elena, 231 Sur, Ratul, 101 G Gurgu, Elena, 231, 255 T Tran, Thi Ngoc Trang, 203 K Kazemekaityte, Austeja, 69 Krajnovic, Aleksandra, 127 V Van Swol, Lyn M., ..." |
 | | Handbook of Happiness Reflections and Praxis from Around the World [Hardcover ] by Saamdu Chetri Hardcover, 539 Pages, Published 2023 by Berlin Springer Nature Singapore Springer Aug 2023 ISBN-13: 978-981-9926-36-7, ISBN: 981-9926-36-X |
 | | Understanding Happiness An Explorative View by Chetri, Saamdu, Dutta, Tanusree, Mandal, Manas Kumar, Patnaik, Priyadarshi Hardcover, 480 Pages, Published 2023 by Springer ISBN-13: 978-981-9934-92-8, ISBN: 981-9934-92-3 |
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Tanusree Dutta
Tanusree Dutta Manas Kumar Mandal
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