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  | | Neuromarketing in India(1st Edition) Understanding the Indian Consumer (Routledge Focus on Management and Society) by Tanusree Dutta, Manas Kumar Mandal Hardcover, 86 Pages, Published 2018 by Routledge ISBN-13: 978-1-138-57667-4, ISBN: 1-138-57667-0 "How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move bey ..." |
 | | Routledge Focus on Management and Society Ser. Neuromarketing in India : Understanding the Indian Consumer by Tanusree Dutta, Manas Kumar Mandal 78 Pages, Published 2018 by Routledge ISBN-13: 978-1-351-26934-6, ISBN: 1-351-26934-8 "Don't leave home without it. Marketing Letters, 12, 5–12. Renvoise, P., & Morin, C . (2007). Neuromarketing: Understanding the “Buy Button” in your customer's brain. Thomas Nelson Inc. Sanfey, A. G., Rilling, J. K., Aronson, J. A., Nystrom, L. E., ..." |
 | | Microbial Toxins(1st Edition) (Toxinology) by P. Gopalakrishnakone, Brad Stiles, J. Daniel Dubreuil, Manas Mandal, Alberto Alape-Girón Hardcover, 502 Pages, Published 2018 by Springer ISBN-13: 978-94-007-6448-4, ISBN: 94-007-6448-0 "This volume provides an overview of microbial toxins from diverse bacterial and fungal origins. These molecules, produced by various species and consisting of protein or small organic molecules, can play a pivotal role in pathogenesis of plants, animals, and humans that in turn can lead to the survival/dissemination of the host microbe. Many of these microbes, due to their toxins, impact our society from a health and economic perspectiv ..." |
 | | Microbial Toxins(1st Edition) (Toxinology) by P. Gopalakrishnakone, Brad Stiles, J. Daniel Dubreuil, Manas Mandal, Alberto Alape-Girón Hardcover, 502 Pages, Published 2018 by Springer ISBN-13: 978-94-007-6450-7, ISBN: 94-007-6450-2 "This volume provides an overview of microbial toxins from diverse bacterial and fungal origins. These molecules, produced by various species and consisting of protein or small organic molecules, can play a pivotal role in pathogenesis of plants, animals, and humans that in turn can lead to the survival/dissemination of the host microbe. Many of these microbes, due to their toxins, impact our society from a health and economic perspectiv ..." |
 | | Consumer Happiness Multiple Perspectives by Tanusree Dutta, Manas Kumar Mandal 285 Pages, Published 2021 by Springer Nature ISBN-13: 978-981-336-374-8, ISBN: 981-336-374-6 |