Neuromarketing in India(1stEdition) Understanding the Indian Consumer (Routledge Focus on Management and Society) by Tanusree Dutta, Manas Kumar Mandal Hardcover, 86 Pages, Published 2018 by Routledge ISBN-13: 978-1-138-57667-4, ISBN: 1-138-57667-0
Suicidal Behaviour(1stEdition) Assessment of People-At-Risk by Updesh Kumar, ManasK. Mandal Hardcover, 392 Pages, Published 2010 by Sage Publications Pvt. Ltd ISBN-13: 978-81-321-0299-1, ISBN: 81-321-0299-1
"Suicidal Behaviour: Assessment of People-At-Risk provides a psychometric analysis of various aspects associated with suicidal risk assessment to understand the suicidal personality and predict suicidal behaviour. It includes articles by experts in the field covering suicide research carried out globally. The collection is divided into two sections-the first focuses on the theoretical issues and the second on the applied and practical is ..."
Side Bias(1stEdition) A Neuropsychological Perspective by ManasK. Mandal, G. Tiwari Digital, 350 Pages, Published 2000 by Springer ISBN-13: 978-0-306-46884-1, ISBN: 0-306-46884-0
"`Rather than being an esoteric aspect of brain function, lateralization is a fundamental characteristic of the vertebrate brain essential to a broad range of neural and behavioral processes.' Professor Lesley J. Rogers, Chapter 1 of Side Bias: A Neuropsychological Perspective. This volume contains 14 chapters from a veritable `United Nations' of experts in the field of lateralization of function. They write comprehensive reviews, ..."
"The book is a comprehensive compilation of articles by experts in the field of suicide terrorism from across the world and across disciplines with a focus on suicide missions. It provides an insightful perspective on suicide terror as a phenomenon and as a process, and suggests psychosocial pathways for understanding the enigma that suicide terror poses. Understanding Suicide Terrorism delves upon the enigmatic issue of suicide terrori ..."
Countering Terrorism(1stEdition) Psychosocial Strategies by Updesh Kumar, ManasK. Mandal Hardcover, 472 Pages, Published 2014 by Sage Publications Pvt. Ltd ISBN-13: 978-81-321-0959-4, ISBN: 81-321-0959-7
"Countering Terrorism: Psychosocial Strategies contextualizes the issues related to terrorism and places the discourse within the ambit of sociocultural theories. The book goes beyond the obvious and commonsensical notions and discusses the relevant issues from interdisciplinary perspectives, informed by theoretical stances of not only psychological sciences, but other social sciences like political science, criminology, military, and so ..."
"This volume provides an overview of microbial toxins from diverse bacterial and fungal origins. These molecules, produced by various species and consisting of protein or small organic molecules, can play a pivotal role in pathogenesis of plants, animals, and humans that in turn can lead to the survival/dissemination of the host microbe. Many of these microbes, due to their toxins, impact our society from a health and economic perspectiv ..."
"This volume provides an overview of microbial toxins from diverse bacterial and fungal origins. These molecules, produced by various species and consisting of protein or small organic molecules, can play a pivotal role in pathogenesis of plants, animals, and humans that in turn can lead to the survival/dissemination of the host microbe. Many of these microbes, due to their toxins, impact our society from a health and economic perspectiv ..."